Branding from the Inside Out

Today’s marketplace is becoming more and more competitive. In most every industry, customer expectations are changing and companies find themselves trying to compete in new and innovate ways. In today’s marketplace, success is defined every time we interact with a customer. Branding from the Inside Out explores the vital concepts in creating an internal brand – the message that becomes the “story” customers share with the external world. In this interactive workshop, participants will understand today’s customer and expectations; clearly articulate how to add value to each customer interaction; identify your personal branding promise; and learn strategies to ensure your success in customer promises are met.

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